Articles about visual communication
How to bring the perfect look to your business? How can you make certain your content is presented in the most visually-attractive way? In our opinion, you can get inspiration from various graphic tools. For this reason, we decided to create a selection of 10 graphic instruments for your next Read more…
Written copy makes for great content, especially when it’s crafted in a manner that’s compelling and clear. But if you are publishing your content online with the goal of educating your audience, being limited to written words just won’t do. That’s because no one likes to go through blocks of Read more…
One of the most sensual symbols in typography, the ampersand has long been a staple in manuscripts, graphic art pieces, logos, and labels throughout history. And because unlike most letterforms that have rigid guidelines, the ampersand’s openness to more creative interpretations have made it a popular typography element for today’s Read more…
You want people to visit your WordPress blog, especially if you’re blogging for your brand. The more visitors you get, the better your chances are of sparking interest in your business, being recognized as an authority in your industry, and developing more meaningful relationships with your customers. To accomplish Read more…
Quick – what is the most important part of your website’s content? Some marketers would argue that it’s the call-to-action or CTA. True, the headline captures your audience’s attention and the body of your content gives them the information they need. But it’s the CTA that motivates your website’s visitors Read more…
One of the most often overlooked part of your WordPress website is the footer. Located at the bottom-most part, the footer may be barely noticeable for some, yet it is a crucial part of your branding. A poorly-designed footer makes your website (and your company) look less professional and unreliable. Read more…