Articles about brand identity optimization
Written copy makes for great content, especially when it’s crafted in a manner that’s compelling and clear. But if you are publishing your content online with the goal of educating your audience, being limited to written words just won’t do. That’s because no one likes to go through blocks of Read more…
Having other people take credit for your hard work is never fun. Imagine being a photographer, you do what you have to do to take a great picture. You get on your knees, hold a position for a few hours, you endure the weather, and sometimes you risk your life Read more…
One of the most sensual symbols in typography, the ampersand has long been a staple in manuscripts, graphic art pieces, logos, and labels throughout history. And because unlike most letterforms that have rigid guidelines, the ampersand’s openness to more creative interpretations have made it a popular typography element for today’s Read more…
Quick – what is the most important part of your website’s content? Some marketers would argue that it’s the call-to-action or CTA. True, the headline captures your audience’s attention and the body of your content gives them the information they need. But it’s the CTA that motivates your website’s visitors Read more…