6 Ways to Develop a Mobile App to Help Your Business to Grow
Call it a powerful tool or a magical gadget, smartphones alter the way people live, walk, talk and commute. Given the rising usage of mobile phones, developers consider it as an excellent channel to deploy apps and mediate their business among users.
It is seen that on average, a user spends nearly 3 hours 43 minutes using smartphones every day and much of this time is accorded to apps. From gaming to retail, reading to taxi booking, there exists an app for all. Research suggests that the total revenue earned through mobile apps would cross the mark of $189 billion by 2020. Huge, right?
It would not be strong to opine that the mobile app market is continuously growing and the numbers would only increase.
The app store is flooded with mobile apps and marketers are going to great lengths to deploy an app for their business and embed measures that would help you grow along with the app.
In case, you haven’t yet started on the journey of mobile apps for business or aren’t sure how can mobile apps help generate lump sum traffic and revenue for your business, I am scared that you are missing a lot. With 50% of business traffic generated through mobile apps, it is the first thing you should scale your business across borders.
However, finding success with mobile apps isn’t as easy as slicing a cake. Also, it is not about just building an app. Instead, you need to be fastidious and keen on technological advancements, assess and analyze them to see which one would benefit your business and modify your app services, likewise.
What do you think? Will an app built five years ago sustain the current market competition? I guess not. An outdated app is similar to not having one. The entire idea to keep your business and apps updated. Well, this is just one tip that will help your business grow.
Enlisting a detailed discussion, we outline ways that help you grow your business through mobile apps.
6 Ways To Grow With Mobile Apps For Business
#1. Resonate Around A Brand
The best way to promote your business is to create a brand and marketize it. Mobile apps have a logo layered over the name of the company. Every time a user views the app, he/she is bound to see your company’s logo and brand. To make the most out of this strategy, make sure that the logo, icon or text adjacent to your app is attractive and enticing. It should be such that it grabs the attention of the user, in the first stance. You can also customize the app icon based on certain events or festivities, improving the visibility of your brand.
#2. Fuel Customer Engagement
Having a static website does no good. To ensure that visitors connect with your business, show interest and engage, mobile apps help drive customer interaction by hosting surveys or quizzes on the website. You can also create video content as it leads to greater engagement. Users are prone to view a video until the end, in comparison to simply reading a text. The longer a visitor stays, the greater is the possibility of him linking with your brand.
#3. Mobile Apps Promote Omnichannel Presence
Today, people are more about versatility and flexibility. There are multiple social media sites and these offer an exceptional ground to marketize your products/services and on a whole, your business. However, you cannot simply stick to one of the available sites and confine your strategies to the same. People are present everywhere and the possibility of one using multiple platforms isn’t high. In order to grab higher visitors and migrate them to your business app, it is important that you synchronize your business app with all platforms. No matter where your business is present everywhere. Mobile apps for business that are ubiquitously present have a higher growth rate.
#4. Mobile Apps Helps Retain Customers
Not to mention the fact that mobile apps are highly customized and built in a way that connects directly with the user. Real-time notifications, customer service platforms, digital payments and alerts/reminders, a mobile app for business keep your users updated on every other activity. Your customers never have to leave their work to check up on something. These apps are tailored in the sense that keeps customers connected with the business, throughout the day. And when customers are kept on the same page, they are more likely to be happy. This accounts for higher rates of customer retention. In this regard, eCommerce businesses have added advantage as users expect a personalized experience and your business mobile app does that for you.
#5. Additional Mode Of Revenue
Mobile apps have plenty of customized features from call to action to one-click purchase. This gives users the ease to complete a transaction without much effort, directly closing a sale. Also, mobile apps support in app purchases paid ads and a whole lot of options that help your business generate additional income. Where a website or the traditional stores, restrict your ability to earn, deploying a mobile app for your business gives you the ability to go to great lengths, adopt strategies and enhance the revenue.
#6. Reduce Overall Operational Efficiency
One of the biggest issues faced by most entrepreneurs today is the higher cost of operation. Even though income figures extend to 3-4 digits, greater operational costs tend to lower the profit percentage. Mobile apps for business, when deployed undertaking the right strategy, are proven to lower the cost of operation, boosting its efficiency and quality as well as promoting business growth. Apparently, mobile apps act as a channel of communication between businesses and customers, fostering transparency and greater user trust. This again contributes to better operational efficiency of the organization.
Without a doubt, mobile apps for business owns the potential to not only promote your business but drive engagement and facilitate growth. However, this happens only when you adopt the right marketing strategy. Whether you are a startup or an experienced business leader, a mobile app for business will always help you witness the growth and etch success.
Nikhil Bansal is the CEO and Founder of Apptunix, a leading Flutter App Development Company helping businesses in streamlining their processes with powerful and intuitive mobile apps. With extensive experience in iOS app development, he has established himself as a highly-focused Solution Architect and UX expert, the one who is always ready to make efforts in the direction where technology blends with lives.
Aaron Chichioco is the chief content officer (CCO) and one of the web designers of Design Doxa. His expertise includes not only limited to Web/mobile design and development, but digital marketing, branding, eCommerce strategy and business management tactics as well. For more information about Aaron, visit our about us page.