Web design plays a huge role in the success of a website, and in extension, a business. Interior designers work hard to make brick and mortar stores aesthetically pleasing to entice shoppers and provide them with a wonderful shopping experience. Similarly, as a web designer, you do everything you can to create an amazing website that’s attractive, intuitive, and responsive. To help you stay on top of your game, here are 10 statistics and 10 trends for web design this year that you should know.
Web Design Statistics in 2019 to Shape the Way You Design a Website
- 94 percent of web visitors leave and stop trusting a website because their web design has degraded. An outdated website is almost always a dealbreaker.
- Surprisingly, 36 percent of small businesses still don’t have a pro-looking website. This is according to the Small Business Survey conducted by Clutch in 2018.
- According to Blue Corona, 39 percent of users will stop their website engagement if the images take too long to complete loading or don’t load at all.
- 62 percent of companies experienced an increase in sales since having more responsive mobile platforms for their sites.
- 86 percent of website visitors expect to see information about the company’s products or services on the homepage. That should end the debate on whether you should display the best offerings of your client from the homepage or have the potential customers access them via the ‘products’ or ‘services’ tabs.
- 36 percent of visitors coming from a referral site will click the logo of the company to get to the homepage. Make sure that the logo is clickable.
- Without any contact information on the website, 44 percent of total visitors will click the ‘x’ button.
- According to 48 percent of users, a website that is not optimized for mobile is a clear indication that the company doesn’t care. You wouldn’t want potential customers to think that.
- Are you still undecided about the color you want to use for the website you’re working on? 57 percent of users agree that blue is the color of success. Just be sure to choose the right kind of blue. Case in point: Bing earned an extra $80 million when they adjusted the shade of blue they were using.
- Most people recall 10% of the things they have heard, 20% of what they have read, and 80% of what they have seen. Better start working on those aesthetics for a more memorable visual.
Do consider these statistics when making web design decisions this 2019. You should also take note of the top trends in web design for this year so you can be confident that every website you design will reach your clients’ goals.
10 Web Design Trends of 2019 That Are Game-Changing
- There’s Finally Space for Serifs on Screen
Traditionally, Serifs were used for print while Sans Serifs were used on screen. This year, however, the trend shakes things up and turns the spotlight towards bold Serifs as they take their space on the screen. Web designers use Serifs for callouts and headers because of their decorative appeal. Check out how this trend lifted the aesthetics of Mailchimp’s branding even more.
- Black and White Are Not So Basic
You already know how important color is when it comes to designing a website. Blue, in particular, is proving to be the color of power. But have you ever thought of stripping down the website to a not so basic black and white?
What you’ll get is a striking, sophisticated, and more dramatic website that’s still crisp and clean. Better yet, the use of accent color for calls-to-action will jump out to the audience.
- Cartoon Illustrations Have a Real Appeal
You’ll be hard-pressed to find a startup’s website without at least one cartoon figure delivering a brand message or simply adding a bit of whimsy to any page.No matter what style of cartoon is used, illustration itself will always be a part of good web design.
- Animations and Videos Add Pizzazz
- Minimalist Layouts Are Big
Fight the urge to use symmetrical grids when creating your layouts. It’s true that many clients want to add a lot of design elements in a single page but you can prove to them that asymmetry can be just as powerful – maybe even more. It might be tough to cut down the elements but the result will be a cleaner design that gives more focus where it’s necessary.
- Pastel Palettes Are Playful and Pretty
If black and white isn’t your or your client’s cup of tea, perhaps a more playful color scheme would make you smile. It’s a big hit this year, too! Be inspired by Pantone’s color of the year for 2019 – Living Coral. Nothing screams ‘updated website’ louder than the most current shades incorporated into your web design.
- Organic and Imperfect Shapes Are Taking Uhmmm… Shape
More and more designers are putting geometrical figures like triangles and squares in the backseat. The year 2019 is all about the perfectly imperfect organic shapes. These shapeless shapes lend uniqueness to any page and allow more important elements to stand out.
- Mouse Cursors Look More Exciting
Often neglected, mouse cursors look like they do not belong to a website. Not anymore. This year, designers are giving the humble pointer a makeover. It’s time that you consider customizing your cursors so that they are more reactive and fun.
- Minigames or Microinteractions Make Things More Interesting
More brands want to express and send their messages in a colloquial manner. You can see that reflected in the smallest details of their websites. They now have mini-games that make their audience’s waiting time more acceptable and even inject a touch of playfulness with other design elements.
- It’s All About Diversity
Before you say goodbye to this decade, you can do your part to promote diversity through your design. After all, it’s called the world wide web for a reason. Make an effort to make your design more inclusive whether it’s involving gender identities, cultures, abilities, size, and more. You have the perfect platform to send the message of inclusiveness to the world and your client’s brand will benefit from such a positive message, too.
Still So Much to Look Forward To
The year 2019 is a great year for web designers. Perhaps that’s why the number of web designers in the US alone has reached 23 million. But you don’t have to worry about that number. As long as you take your clue from the statistics and trends above, you can design the most aesthetically pleasing, current, and engaging website.
Which of these trends are you looking forward to incorporating into your next design? Which ones excite you the most? Tell us what you think.
Aaron Chichioco is the chief content officer (CCO) and one of the web designers of Design Doxa. His expertise includes not only limited to Web/mobile design and development, but digital marketing, branding, eCommerce strategy and business management tactics as well. For more information about Aaron, visit our about us page.